Handbooks · 2026 edition

Understanding what drives business performance and growth.

Two handbooks exploring market changes and the factors influencing business performance, offering strategic perspectives to help you make informed decisions about your next steps. Download both for free via WhatsApp.

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Business performance shows the results, but doesn't always explain what drives them.

Monthly reports highlight key metrics such as revenue, margins, and lead generation. Understanding what drives changes in these metrics is essential for making informed strategic decisions.

Don't just focus on the results.Understand what drives them.

Two handbooks · 2026 edition

Explore the perspectives that matter to your business.

Each handbook offers data-driven analysis and strategic perspectives, drawing on trusted sources including BPS, YouGov, and Snapcart, with references provided throughout.

Cover of the handbook Before You Decide
A book of questions · 16 pages

Before you decide…

Five strategic questions designed to help business owners and executives challenge assumptions, assess risks, and make informed decisions about their company's growth.

  • Encouraging business leaders to challenge the assumptions guiding their decisions.
  • Written by Yogaswara, Founder of SWARA.
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Cover of the handbook The Market Has Shifted
Handbook · 14 pages

The market has shifted.

An analysis of market changes across five Indonesian business sectors in 2026, exploring shifts in consumer behavior and their implications for growth strategies.

  • Exploring changes in consumer behavior, including the influence of generational differences, life stages, and situational factors.
  • Covering FMCG & retail, F&B, services, B2B, and other industrial sectors.
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Better decisions start with a clear understanding.

Exploring different perspectives helps you identify the right questions to address your business challenges.

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